I'm so pumped we have a release date for Selena Gomez's Rare Beauty. She announced the collection back when she dropped her 'Rare' album, which is amazing!
The Rare Beauty collection has an official launch date of September 3rd!
Now I don;t know about you but I personal have not been wearing make-up right now for obvious reasons. When I do wear it though I like a more natural look. I don't tend to wear a lot of it when I do wear it. I already own a bunch of make-up so i really don't need thins but I like trying different products until I find something I like; plus its SELENA! I love her!
She is also trying to spread a message with this collection of loving yourself the way you are. Embracing who you are and embracing others for who they are. My one favorite thing about this beauty collection is it's made for anyone, regardless of your race or sexual orientation etc, it's all inclusive. I live their mission statement:
"We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world.
Our vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
We believe in the beauty of imperfections.
We nurture a caring, respectful community.
We create meaningful connections and relationships.
We champion authenticity and positivity.
We lead with transparency to build trust.
We believe there is power in being vulnerable."
I love that is not just a beauty collection; it's aiming to create a positive and safe beauty community. Such a great mission statement. They're also trying to make strides in the mental health community with the Rare Impact Fund. I love this so much, mental heath is so important. I myself suffer from anxiety and depression and I think the stigma about mental health needs a make over. I'm lucky enough to have access to mental health resources, but not everyone is so lucky. The site says "The goal of the Rare Impact Fund is to raise $100 million over the next ten years to help address the gaps in mental health services for underserved communities. From the first Rare Beauty product sold onward, one percent of all sales, as well as funds raised from partners, will be dedicated to the Rare Impact Fund that aims to increase access to mental health resources."
I love so much such a strong mission statement and goal, I will definitely be supporting the collection/community. I'm also hoping this collection has some banging concealer because my dark circles need some help too. lol
Here's the latest of Selena had to say about Rare Beauty.
Photo Credit:Pascal Le Segretain/Staff